UTM Builder
Build campaign URLs with UTM parameters for Google Analytics — source, medium, campaign, term and content — with checks for common mistakes.
The page people should land on.
Where the traffic comes from: google, facebook, newsletter.
The type of channel: email, cpc, social, qr, banner.
The promotion or campaign: spring_sale, product_launch.
Optional — paid search keyword.
Optional — tells apart links in the same campaign (A/B tests).
Optional — ID used for GA4 cost data import.
Enter the website URL you want to track.
The URL is built entirely in your browser. Nothing is sent to a server.
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How to use this tool
- 1Paste the URL of the page you want people to land on.
- 2Fill in the campaign source (required), medium and campaign name.
- 3Optionally add a term, content or campaign ID.
- 4Copy the campaign URL and use it in your email, ad, social post or QR code.
Features
- All standard UTM parameters, including utm_id for GA4.
- Keeps existing query parameters and #anchors intact.
- Warns about capital letters, spaces and missing fields that split your reports.
- Adds https:// automatically if you leave it out.
Privacy
The URL is built entirely in your browser. Nothing is sent to a server.
Frequently asked questions
Which UTM parameters are required?
Google Analytics only needs utm_source, but always add utm_medium and utm_campaign too — otherwise traffic is hard to group in reports.
Should UTM values be lowercase?
Yes. Analytics is case-sensitive, so "Facebook" and "facebook" show up as two different sources.
Should I use UTM links on my own website?
No. UTM tags on internal links overwrite the visitor's original source and start a new session. Use them only on links from other places.
The URL is very long — can I shorten it?
Yes. Shorten it with the URL Shortener or put it in a QR code; the UTM parameters still reach your analytics.
Guides
- How to Track Black Friday Campaigns With UTM Links
Know which email, post or flyer drove your Black Friday sales. A simple UTM naming plan for GA4, ready-made examples, and a free UTM builder.
- QR Codes for Black Friday and Holiday Promotions: 7 Ideas
Seven practical ways shops can use QR codes this Black Friday and Christmas — deal pages, WhatsApp orders, guest WiFi, reviews — plus print tips.