Profit Margin Calculator
Find profit, gross margin and markup from cost and price — or the selling price you need for a target margin or markup. Includes a margin-to-markup table.
Enter two values to see profit, margin and markup.
Margin ↔ markup
| Margin | Markup needed |
|---|---|
| 10% | 11.11% |
| 20% | 25% |
| 25% | 33.33% |
| 30% | 42.86% |
| 40% | 66.67% |
| 50% | 100% |
| 60% | 150% |
| 75% | 300% |
Margin is profit as a share of the selling price; markup is profit as a share of the cost. Taxes and fees are not included. Calculated in your browser.
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How to use this tool
- 1Choose what you know: cost and price, cost and a target margin or markup, or price and a target margin.
- 2Enter the two values.
- 3Read the profit, gross margin and markup — or the selling price (or maximum cost) you need.
Features
- Four ways in: from cost and price, or solve for price or cost.
- Shows margin and markup side by side so the two are never confused.
- Handles losses (price below cost).
- Reference table: the markup needed for common margins (25% margin = 33.33% markup).
Privacy
Your prices are calculated in your browser and never sent anywhere.
Frequently asked questions
What’s the difference between margin and markup?
Both use the same profit. Margin divides it by the selling price; markup divides it by the cost. Buying at 75 and selling at 100 is a 25% margin but a 33.33% markup.
How do I price for a 30% margin?
Divide the cost by (1 − 0.30). A cost of 70 needs a price of 100. Choose “Cost and the margin I want” to do it for you.
Can margin be 100% or more?
No. Margin is a share of the price, so it is always below 100% (unless the cost is zero). Markup has no upper limit.
Does it include tax and fees?
No. Enter cost and price either both before or both after tax, and add shipping, platform or payment fees to the cost if you want them counted.